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PPP in the work of InWEnt

Global education for sustainable development

By Dieter Reuter

The PPP Facility of the BMZ has existed since 1999, but InWEnt or its predecessor organisation, the CDG, has for decades fostered close cooperation between government and commerce and industry, mainly in the sector of advanced training of experts and managers. Therefore it is obvious that the organisation has evolved its own philosophy for this sector of development cooperation, from which Dieter Reuter derives demands on the politicians.

The organisation Internationale Weiterbildung und Entwicklung (Capacity Building International, InWEnt), founded in 2002 with the merger of the German Foundation for International Development (DSE) and the Carl Duisberg Gesellschaft (CDG), engages within the framework of international cooperation mainly in the sector of advanced training and human resources development. Each year, about 35,000 advanced training participants from around the world take part in InWEnt training and dialogue events. With its engagement for qualification InWEnt is not only active as part of development cooperation, but also works together with commerce and industry. Well-trained employees are the prerequisite for a high quality standard and competitiveness. Therefore for InWEnt the debate on cooperation with the private sector is not new. The CDG, one of its predecessor organisations (with its more than 1,000 members, mainly institutions, companies and individuals in commerce and industry), always saw itself as a public-private partnership, long before the term was coined.

In line with this self-perception, CDG/ DSE and now INWENT has in its concrete work made cooperation with the private sector in various forms a distinguishing feature of its programme. In so doing we attach great importance to not only German commerce and industry but also the private sector in our partner countries being included in our programme work. Many projects are implemented together with partners in local commerce and industry Ð companies, associations, and advanced training institutions close to the business world. German companies are places of learning for participants from developing countries, and the know-how of commerce and industry flows into the planning and implementation of the programmes. At the same time, we run programmes on behalf of the private sector and provide services for it, such as consultancy on the participation of companies in international training programmes.


The debate on cooperation with the private sector

However, the way in which the debate on PPP in development cooperation has been conducted in recent years has given it a different focal point. It has been mainly about purposeful joint ventures at programme level. Developmental institutions and companies are jointly to identify and design development projects. Business projects are to be organised in such a way that they also contribute to developmental goals, and in reverse genuine developmental measures are to be so conceived that companies will find it makes good business sense to take part in them. InWEnt has also participated in this debate. Four basic positions have determined our stance right from the start.

1. Do not instrumentalise commerce and industry for development cooperation. PPP is often interpreted as an attempt to involve the private sector in the interests and goals of development cooperation. Such an objective, however, is unrealistic. Commerce and industry does not need to allow itself to be instrumentalised for development cooperation. After all, the German PPP debate did not arise from the inability of companies to earn money in developing and transition countries, but from the problems of official development assistance in view of shrinking funds to still be able to achieve significant results on its own. Therefore it is development cooperation that must move towards the companies and be open to the question of the interests of the private sector.

2. Accept private sector interests. Companies do not enter into a public-private partnership out of developmental motives, at least not first and foremost. They are focused on profits. Often, this is accepted in development cooperation only in the sense that unfortunately that cannot be changed. But understanding business orientation on profit instead as potential for sustainable development is one of the most important prerequisites for achieving success for the PPP approach.

3. Identify potential synergies in the core business.In many cases, PPP programme, especially if they are financed from their own budget lines, tend to being run as a Òside businessÓ besides the implementing organisationsÕ ÔactualÕ programme work. In contrast, using synergy potential means tying-in PPP activities with ÔnormalÕ work and avoiding the building up of a portfolio of special projects. Only such a ÔmainstreamingÕ of PPP can truly use the huge potential of a cooperation between government and the private sector. This, however, presupposes a new kind of conception of programmes and projects. They can no longer be conceived solely according to classic developmental logic; the private sector – both the German and the local Ð must also do some thinking as partners right from the start.

4. Partnership instead of application.Based on our experience of cooperation with companies, it is important that we do not commit them to long waiting lists in application and funding decision processes. Rather, we should offer them clear, transparent, non-bureaucratic, and above all swift cooperation mechanisms. Partnership ends and bureaucracy always begins where application forms must be completed. At InWEnt there are no application forms for companies interested in a PPP – we are happy to accept suggestions in an informal way. When in reverse we take the initiative and propose a PPP measure to a company, we too would not like having to submit an application.


Alignment on the concept of sustainability in business activities
Since the beginning of the PPP debate, greatly differing suggestions for the design of such measures have been put to us. In order to make a significant contribution with our limited funds we orient ourselves also in our PPP activities on our central thematic alignment Training for sustainable development. PPP measures therefore should make an input to an ecologically, economically and socially sustainable way of doing business. We focus our PPP activities on those sections of commerce and industry that are engaged in this sense. We participate in PPP measures which from the private sectorÕs viewpoint can have different functions:

  • Preparation and hedging of investments: German project developers and German manufacturers of wind power plants are very interested in investments in Brazil and Argentina. For that they need, among other things, Brazilian experts for starting up and maintaining wind farms. Brazilian experts are also needed for the planning and production of important system components, which increasingly are to be made in Brazil. So an extensive joint project of the then CDG and German wind power plant manufacturers began in 1999. Alone in 2001, more than 20 measures with more than 600 participants were implemented. The project activities ranged from training seminars to the transfer of suitable technological knowledge and conferences and dialogue measures, such as on the financing and planning of wind farms. Now, in the preparation and operation of wind power projects, experts given advanced training by InWEnt are employed in responsible positions. The courses developed during the advanced training project are to be offered to local universities for them to run of their own accord.


  • Market development and support of export projects: The German private limited company Diehl & Schwiercz Wasser-, Gas- und Umwelttechnik [Water, Gas and Environmental Technology], of Dessau, developed a new drinking water treatment technology. This was tested successfully in South Africa, and the manufacturer planned to launch the product on that market. In South Africa, 12 million people have no access to clean drinking water. Diehl & Schwiercz found in the South African company Tikilogo a partner to sell its installation. Together with InWEnt, the German company developed an advanced training programme that prepared its South African partner for this task. The training in Germany and South Africa enabled Tikologo to market the technology as an independent service provider and train its service personnel to take over maintenance and repairs, carry out water analyses and optimise the process technology.


  • Improving competitiveness: Quality and productivity must be right if companies and their products are to remain competitive in the global market. This goes for the individual company as well as the entire supply chain. That is why in our project Productivity Network for SMEs in Southern Africa (ProNet) we use the advanced training facilities of a German motor vehicle manufacturer purposefully to make the small to medium-sized enterprises in the region competitive. The company invests in the quality and expansion of its supply chain, and at the same time the strengthening of small businesses contributes to greater employment and opportunities of earning income.


  • Secure market access by environmental and social standards: Observance of international environmental and social standards has long not been a luxury for big companies. It is the precondition for access to the major international markets. The situation is still different in many developing countries. There, national industry associations or foreign trade institutions often are the first to see the need to secure their international competitiveness by also fulfilling these norms. This business interest tallies with the political interest of development cooperation in sustainable development based on social and ecological aspects. From this point of view, InWEnt cooperates with the German-Peruvian Foreign Trade Chamber (Camperal) and the export promotion institution Asociaci—n de Exportadores (ADEX) in a project on Social standards and social responsibility of companies in Peru. Local companies in selected product sectors are supported by sensitisation and the transfer of know-how in social management systems in introducing the social standards demanded in Europe or in developing their own Code of Conduct for corporate social responsibility.

PPP is more than solely co-financing

InWEnts engagement in the measures described above goes far beyond pure co-financing. We develop together with partners in commerce and industry the goals, content and design of advanced training measures, and ensure by this intensive cooperation in the planning stage the compatibility of the respective private sector partners objectives with our developmental orientations. Thus, over and above the financial aspect of cooperation, our private sector partners also benefit from our regional and sectoral know-how and many years experience in designing advanced training. InWEnt implements advanced training projects together with partners in commerce and industry if:

  • the project corresponds to the developmental objectives of the BMZ;
  • the project goals are attainable by advanced training
  • the projectÕs target group matches our mandate (managers and young managerial talent)
  • the private sector partner is able to make its own financial contribution.

From experimental field to paradigm change?

The debate on PPP in German development cooperation was from the start conducted against a background of great demands. PPP was not to be one of the many fad themes, but lead to a wholly new alignment of developmental action. The reality of implementing this still lags behind such demands. The following points appear to me to be central to a stronger anchoring of PPP in daily practice:

  • The currently prevailing implementation of the PPP idea at the single project level involves the risk that PPP will develop into its own type of development cooperation project, without gaining the character of a strategic reorientation. Commerce and industry must be incorporated more extensively in the work of the developmental institutions – which calls for a great deal of flexibility. PPP must not remain restricted to only one model, such as the BMZÕs PPP Facility.


  • The private sector in the partner countries also must be included. PPP must not remain oriented one-sidedly on the support of foreign direct investment. Local investors must be given equal opportunities to take action – otherwise PPP results in further distortion of competition between North and South. Incorporating local commerce and industry will also make PPP an interesting model in the least developed countries, for these have so far not had a share of FDI worth mentioning.


  • The institutions of development cooperation must go further in changing their self-perceptions. In the PPP context they still see themselves too much as application-processing institutions. They should in future perceive themselves much more as moderators of private sector engagement in developing countries.


  • Moderation of private sector engagement also means working together with commerce and industry – and certainly also in critical dialogue – in influencing the general conditions for business activities. In contrast to the debate on PPP at the international level, this aspect is partly faded out of the German discussion.


  • The demand for greater inclusion of commerce and industry tends to contradict the current focus of German development cooperation on a firmly defined group of countries and on one to three key sectors per country. That means that particularly projects in countries which are interesting from business viewpoints often cannot be implemented. This is where PPP projects should be allowed greater flexibility.

Developmental cooperation with the private sector is a subject whose opportunities have so far been realised in practice in only a rudimentary way. Commerce and industrys creativity, knowledge and financial resources cannot be used for developmental goals in the narrower sense only. The private sector is an actor in all issues relating to the design of general global conditions, as is shown not least by the United Nations Global Compact Initiative. International human resources development is one of the original concerns of commerce and industry; that is why including the private sector in global training policy for sustainable development is and will remain a central subject for InWEnt.




Dr. Dieter Reuter is Head of Division 4.5 (Production and Technology) at InWEnt gGmbH in Cologne and Special Representative for PPP issues.dieter.reuter@ inwent.org dieter.reuter@inwent.org